As a business owner or organization leader, having a professional and well-built website is essential for attracting and retaining clients, as well as for communicating important information and promoting your brand.
When it comes to paying for web design services, you basically have two main options: a one-time fee or a monthly payment plan. In this post, we will focus on the benefits of paying for web design on a monthly basis (also known as a pay monthly web design) and how it can save you a significant amount of money.
One of the main benefits of a monthly web design package is the flexibility it provides. With a one-time payment, you are often locked into a specific design and set of features, which can be inflexible if your business needs or budget change. For example, if you initially opt for a one-time payment and later decide you want to add an online store to your website, you may have to pay a massive additional fee to have this feature implemented.
A pay monthly web design plan allows you to adjust your website as needed, whether that means adding new features like an online store or CRM or scaling back on existing ones if your budget changes. This can be especially useful for small businesses that are just starting out and may not have the budget for a large upfront payment.
On top of that, a pay monthly web design plan gives you the ability to scale up or down as per your business requirements. For example, if you have a seasonal business (ex: bed and breakfast place on the beach that attracts visitors mostly in the summer) and experience a spike in traffic and sales during certain times of the year, you can increase the frequency of your promotions or even increase your website's hosting server capabilities with a pay monthly plan to accommodate this increase in demand.
Similarly, if your business experiences a slowdown in traffic and sales, you can scale back on your website's extra features to save money. This can be very useful for businesses that experience seasonal fluctuations in traffic or sales, as you can adjust your website accordingly.
Find out If You Have to Pay a Monthly Fee For Your Website.
Another advantage of a pay monthly web design package is the ongoing maintenance and support that is often included. This can be especially important for those business owners who are not familiar with website design or do not have the time or resources to manage their website on their own.
With a pay monthly plan, you can rest assured that your website will be kept up-to-date and functioning properly, with any necessary updates or repairs taken care of by the web design service provider.
For example, if your website experiences a technical issue or if a plugin or the code base needs to be updated, the web design team will handle this for you as part of your monthly payment. This can save you time and hassle, as well as prevent potential issues that could negatively impact your website's performance and eventually your SEO marketing campaign.
Read about our 5 Tips for Effective Small Business Website Management And Maintenance.
A pay monthly web design plan also allows for more frequent updates and improvements to your website without breaking the bank. As technology and design trends change with a rapid speed, it is important to keep your website relevant in order to attract new customers and retain your current ones. With a pay monthly plan, you can make regular updates and improvements to your website in order to stay competitive and meet the changing needs of your online audience.
For example, if you want to add new text or images or even a new promo campaign to your website, oftentimes you can do so as part of your monthly payment plan rather than having to pay for it as a one-time fee. This can help to keep your website fresh and engaging for your visitors while saving you decent a amount of money.
When it comes to cost, of course we have to consider the total cost of both a one-time payment web design and a pay monthly web design plan over the same time period.
At first, a one-time payment may seem like a better investment for your brand. But in reality, a pay monthly package can actually be more cost-effective in the long run.
This is because the latter includes ongoing maintenance and support, minor SEO optimizations or even SEO content creation, as well as the ability to make regular updates and improvements. These additional services can add massive value to your website and help it to perform better, ultimately leading to a better return on investment.
If you want to learn more about the monthly costs of running a website, check out our article on How Much Does It Cost To Run a Website Monthly.
In summary, there are several benefits and ways a pay monthly web design package can save your business money. These include flexibility in terms of budgeting and making content changes, ongoing maintenance and support, and the ability to make improvements whenever you want. A pay monthly plan can often be more cost-effective in the long run, when compared to the total cost of a one-time payment type of web design service. If you are considering a new website or an redesign of your existing one, be sure to consider getting a monthly web design package.
Also find out what are our Top 4 Benefits of Purchasing Monthly Website Packages For Small Businesses.