We equipped Home of Wool’s Customize page where customers can order from 33 of the company’s products according to different shapes, sizes, material, and more. We developed custom code on top of WordPress for each set of features per product. This required a substantial volume of conditional work on the frontend which we built from scratch using Javascript.

Our team also performed a website optimization that resulted in a 20% increase in Home of Wool’s web performance. The site is now live with a highly functional and user friendly product customization feature that works on both desktop and mobile, with overall faster page load speed across all web pages.